The Most Interesting Man in The World ad campaign is coming to a close. The face that launched a thousand memes is taking a one-way trip to Mars. No joke.
The enormously successful campaign isn’t going away. Sales have nearly tripled since the campaign began in 2007. Dos Equis, owned by Heinekin, obviously know a good thing when it sees it and will continue with a new Most Interesting Man in the World after it retires Jonathan Goldsmith, the uber-suave actor who has played the character.
The new face is yet to be announced. It will be interesting to see how the campaign fairs with the change.
If you’re interested in make your own meme of The Most Interesting Man in the world or other well know memes, click here.
Update 3/28/16: CBS.com reported that Goldsmith is turning his attention to Make-A-Wish Foundation Vermont, helping grant wishes for children with life-threatening illnesses. He really is the most interesting man in the world.