Twitter’s Periscope Celebrates One-Year Anniversary

Periscope one yearLive streaming is one of the most exciting and dynamic media around. Currently leading the pack is Periscope which just celebrated its one-year anniversary

The Twitter-owned Periscope thanked it’s users in a post, which also stated that 200 million broadcasts have been created on Periscope and over 110 years of live video are watched every day on iOS and Android.  Not too shabby, but Periscope remains number 1 mostly due to lack of rivals. However, that may change soon.

Periscope won an early battle against Meerket which had the wisdom to move on to something else and just announced it is moving away from live streaming.

Other contenders are looming on the horizon.  Facebook launched Facebook Live earlier this year. Snapchat recently announced 8 billion video views a day.  And the worst keep secret on the Internet is that Google is developing a live streaming app called YouTube Connect.

While live streaming are great ways to share our kids birthday parties, the fun we are having at a concert or when we witness breaking news, it is also a perfect tool for businesses.   Here are some tips:

  1. Pull back the curtain – Periscope is raw, personal, and unpolished.  If you work at home, show the kids running through the room while you’re on a conference call or show the battle you have with the cat over your office chair.  If you work in an office, let people see what an office meeting is like or introduce your team.  This helps people feel like an insider, and it can be fun, for you, your team, and your viewers.
  2. Product demo – Photos can’t show a product like a live demo can.  Showcase how the product works or how it looks.
  3. Training – Show, don’t tell. Use Periscope to show people how to do something.
  4. Live events – Periscope during events to share the fun and information with viewers who can’t be there.
  5. Live Q & A – Take questions from views and answer them live.  It can keep you on your toes and help address issues that your viewers have.
  6. Interview an expert – If you’re at a conference or have an expert or senior executive visiting your facility, ask to do a short interview them on Periscope.  Don’t forget the experts in the office next door who can also do a good interview and provide solid expertise.

The beauty of the Twitter/Periscope connection is that it’s great to announce your live streaming on Twitter to give folks a heads up and let them know the topic you’ll be covering.  Then tweet again when the live streaming begins.

Periscope is a great place to jump into live streaming, but keep an eye on other avenues. Live video and video of any kind are great ways to connect.

Carousel Advertising Added to Facebook Mobile

Screen Shot 2016-03-15 at 9.40.43 AMFacebook has added carousel advertising to mobile after nearly a year on desktop.  Carousel advertising is one ad that has up to 5 sub ads to scroll through.

According to Facebook, carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.  The key is to create a story between the ads to entice viewers to want to scroll rather than a row of ads. With all the advertising we are constantly bombarded with, a well-done carousel ad will make users want to interact and interaction means additional attention.

Instagram also offers carousel ads.  Click here to see a demo video.

The King is Dead. Long Live the King.

According to eMarketing’s latest ad spend projection, digital ad spend will nudge ahead of TV in 2017.

According to the projections, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US in 2017. Meanwhile, total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending.

The report says TV will continue to grow by 2% in the near term, but by 2020, TV’s share will drop below one-third of total spend.

The digital growth is driven in large part by mobile which is expected to represents 63.4% of total digital ad spending in the US this year.  This isn’t surprising in light of the fact that in May 2015, Google reported that mobile search had surpassed desktop. Of course, we don’t need Google to tell us mobile is a tsunami of online activity.  Just look around any restaurant at all the people on their smart phones.