Marketers Plan to Increase Content just published a really cool infographic that shows how prevalent content marketing is, and how it’s become a major focus for many companies with 77 percent of marketers saying they plan to increase content.

This increase is well-earned as  61 percent of consumers are more likely to buy from a brand that shares custom content, and  B2B companies find a 67 percent increase in leads per month when they create content. It’s no wonder that according to the infographic, Coca Cola now spends more on content marketing than on television advertising, and we all know how expensive TV is.

Click here to see the full infographic.