Carousel Advertising Added to Facebook Mobile

Screen Shot 2016-03-15 at 9.40.43 AMFacebook has added carousel advertising to mobile after nearly a year on desktop.  Carousel advertising is one ad that has up to 5 sub ads to scroll through.

According to Facebook, carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.  The key is to create a story between the ads to entice viewers to want to scroll rather than a row of ads. With all the advertising we are constantly bombarded with, a well-done carousel ad will make users want to interact and interaction means additional attention.

Instagram also offers carousel ads.  Click here to see a demo video.

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